![]() Steve Myers, executive vice president and executive producer at iRacing, said Wednesday afternoon that the “simracing” service has 120,538 members, a number that has grown rapidly since NASCAR announced the creation of the Pro Invitational Series on March 17. It’s also a bigger audience than any Ind圜ar race drew on NBCSN last year, per Sports Business Journal.įor Motorsport Simulations LLC, the company behind the platform on which the series is being contested, the newfound spotlight has led to an uptick in website traffic and signups, as well as a host of new opportunities. The first race at the virtual Homestead-Miami Speedway, which featured a field of real-life NASCAR drivers and a Cup Series-quality broadcast, delivered an average audience of more than 900,000 sports-starved viewers for Fox Sports 1 on a Sunday afternoon, marking the largest television audience ever for an esports event, according to Nielsen. With major sporting events canceled across the country, the debut of the eNASCAR iRacing Pro Invitational Series stands out as one of the few positive developments in an industry that’s been brought to a screeching halt by the coronavirus pandemic.
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